The Do's and Don'ts of Booking Live Entertainment for Corporate Events

Dewayne Hill
2 hours ago
2 min read

Booking live entertainment for a corporate event can elevate the experience, engage attendees, and leave a lasting impression. However, choosing the right act requires careful planning to ensure it aligns with your audience, objectives, and event theme. Here are the key do’s and don’ts to help you make the best entertainment choice.

The Do’s of Booking Live Entertainment

1. Do Consider Your Audience

Choose entertainment that aligns with your attendees' demographics and interests.
Ensure the act is appropriate for a corporate setting.

2. Do Set a Clear Budget

Factor in costs for talent, travel, lodging, and technical requirements.
Have a flexible budget for last-minute changes or upgrades.

3. Do Review Performer Experience and Reputation

Research past performances and client testimonials.
Watch videos or attend a live show if possible.
Work with professional entertainers who have corporate event experience.

4. Do Clarify Technical and Venue Requirements

Confirm stage size, lighting, and AV setup in advance.
Ensure the venue can accommodate sound levels and special effects.

5. Do Communicate Your Event Theme and Goals

Provide entertainers with a clear vision of your event.
Align their act with your company’s messaging or branding.

6. Do Sign a Contract

Ensure all details, including payment terms, performance duration, and cancellation policies, are documented.
Confirm insurance and liability coverage.

The Don’ts of Booking Live Entertainment

1. Don’t Book Without Researching

Avoid hiring entertainers solely based on price.
Always verify credentials and past corporate experience.

2. Don’t Overlook Your Audience’s Comfort Level

Stay away from acts that may be controversial, offensive, or divisive.
Ensure the entertainment style is engaging but respectful.

3. Don’t Forget to Plan for Logistics

Consider travel, lodging, and meals for out-of-town entertainers.
Coordinate soundchecks and setup time with the venue.

4. Don’t Ignore Performance Time Limits

Avoid acts that run too long and disrupt the event schedule.
Ensure entertainment complements rather than overshadows your corporate agenda.

5. Don’t Wait Until the Last Minute to Book

Popular entertainers book months in advance—plan accordingly.
Secure contracts early to avoid last-minute disappointment.

Live entertainment can make or break a corporate event. By selecting the right act, planning ahead, and considering logistics, you can ensure a seamless and memorable experience for your attendees.

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